PitchUp app for iPhone and iPad

NuBay Active brings a new flavour to the mobile game market. Pitch up, with its abstract yet simplistic mechanics and vibrant yet minimal graphics brings something revolutionary to the mobile game scene.



Pitch Up now being referred to as an ‘Infinity Game’ utilizes an attractive procedural generation system, to produce an ever expanding Infinity level. Random generation coupled with the symmetrical aspect of Pitch Up presents a new challenge with every shot. Every angle and position is calculable and when well thought out, every shot is one that advances.



Graphically, Pitch Up was inspired by earlier games like Pong and Asteroids — games with neat edges that only include objects that are interactable. A simple vibrant colour pallet with blocky, recurring patterns help reduce distraction from the mechanics while maintaining a sleek, minimal design.



Pitch Up emphasizes user experience while maintaining simplicity. It has a pick up and play style interface which is non-obtrusive yet easily decipherable For the user.



NuBay Active has opted to showcase music from the artist Dlay, a music scene veteran. "Far Away Place" is an epic, 14 track album from one of Londons most innovative electronica and IDM producers. Vast soundscapes of warm pads, enchanting melodies and arpeggiated baselines blend into a melting pot of mesmerizing electric goodness.